Our Story

All-night video edits. Maxed-out credit cards. Comment-section haters. 15-hour workdays. Broken-down cars. The creator’s struggle is real. We know because we’ve lived it.

Collab officially opened for business in 2012, but our story dates back to 2006 when we opened our studio in Downtown LA and 2007 when YouTube’s Partner Program empowered independent creators with the means to transform homegrown creativity into full-blown entertainment careers.

For James, Tyler, and Will McFadden—Collab co-founders and brothers—the program was a life-changing opportunity. It allowed them to earn a living as online comedy creators, while they produced their cartoon for TV and ran a popular production studio within the YouTube community. But it was the rise of predatory MCN contracts, low ad rates, and a glaring lack of creator support that revealed their true calling: helping fellow creators succeed creatively as well as financially. They teamed up with friend and YouTube network veteran, Soung Kang, and the rest is Collab history.

OUR NETWORK
650 million +
Total Reach

Core Values

ADWIB

ADWIB stands for Always Do What is Best for our Creators. If we focus on delivering an amazing service for creators, our company’s success will be a by-product of our creators’ success.

Quality Control

Chef Gordon Ramsay won't let an overcooked, underseasoned risotto leave the kitchen and like Chef Ramsay, we maintain high standards for the services we provide and the content we create.

The golden rule

We treat co-workers and clients as we'd like to be treated… keeping communication friendly yet professional and respectful.

Weirdos welcome

The internet is a strange place. Our company culture can sometimes reflect the WTFness of the internet. We have a sense of humor, laugh often, have fun and feel free to be ourselves at Collab.

Grit

When you combine passion and perseverance towards long-term goals, you are going to get where you want to go no matter how many setbacks happen along the way. We do more with less and keep moving forward.

creative imagination

Whether we're finding a solution to a problem or coming up with an idea for a hilarious video, imagining like a kid leads to creative breakthroughs.

Executives

James

McFadden

Founder / Co-CEO

Fun Fact

James conquered the Fatburger XXXL Challenge. If you want proof, visit the Fatburger on La Cienega where his picture forever hangs on the wall amongst the Fatburger champions.

James conquered the Fatburger XXXL Challenge. If you want proof, visit the Fatburger on La Cienega where his picture forever hangs on the wall amongst the Fatburger champions.

Tyler

McFadden

Founder / Co-CEO

Fun Fact

Back in his 90s heyday, Tyler won not one but two three-point shooting contests as a young baller. He is currently working on his jumper to regain his Steve Kerr-like shooting form.

Back in his 90s heyday, Tyler won not one but two three-point shooting contests as a young baller. He is currently working on his jumper to regain his Steve Kerr-like shooting form.

Soung

Kang

Founder / COO

Fun Fact

Soung is a great guy to go to Vegas with. He almost always wins and generously bankrolls less fortunate friends.

Soung is a great guy to go to Vegas with. He almost always wins and generously bankrolls less fortunate friends.

Will

McFadden

Chief Creative Officer

Fun Fact

Will is a classically trained Shakespeare actor and has traveled the world playing Lysander in A Midsummer Night's Dream.

Will is a classically trained Shakespeare actor and has traveled the world playing Lysander in A Midsummer Night's Dream.

Eric

Jacks

Chief Strategy Officer

Fun Fact

Eric once carried the torch for the olympic games.

Eric once carried the torch for the olympic games.

Yakov

Rabinovich

Chief Technology Officer

Fun Fact

Yakov is enjoying the extended winter at a mountain nearby.

Yakov is enjoying the extended winter at a mountain nearby.

Our Team

Joe

Asta

Editor

When he was 16, Joe was bitten by a radioactive spider while on a school fieldtrip to Oscorp. He also freelances as a photographer for the Daily Bugle.

FUN FACT

When he was 16, Joe was bitten by a radioactive spider while on a school fieldtrip to Oscorp. He also freelances as a photographer for the Daily Bugle.

Vanessa

Beals

Talent Assistant

Vanessa is a content creator herself and has fun embracing her single life through videos on Instagram. @ImSingleAnd_

FUN FACT

Vanessa is a content creator herself and has fun embracing her single life through videos on Instagram. @ImSingleAnd_

Cassie

Banaszek

Partner Manager

At a World Cup watch party, Cassie randomly ran into and ended up having a drink with a member of *NSYNC! As a longtime fan of the band, you can imagine that it totally made her life.

FUN FACT

At a World Cup watch party, Cassie randomly ran into and ended up having a drink with a member of *NSYNC! As a longtime fan of the band, you can imagine that it totally made her life.

Steve

Bedinger

SVP Business Development

Steve used to burn up the 1's and 2's... They called him DJ Cleaner (fire emoji).

FUN FACT

Steve used to burn up the 1's and 2's... They called him DJ Cleaner (fire emoji).

Adam

Bennett

Content Manager

Adam was briefly a not-so-great scenic carpenter!

FUN FACT

Adam was briefly a not-so-great scenic carpenter!

Kiara

Bouie

Editor

Kiara has studied Korean for 7 years and is addicted to K-pop.

FUN FACT

Kiara has studied Korean for 7 years and is addicted to K-pop.

Eamon

Brennan

Creative Director

Eamon shares a birthday with Albert Einstein.

FUN FACT

Eamon shares a birthday with Albert Einstein.

Austin

Brown

Content Manager

Austin is good at balancing things.

FUN FACT

Austin is good at balancing things.

Jason

Chavez

Editor

Jason is a twin.

FUN FACT

Jason is a twin.

Henrik

Chen

Content Manager

Henrik is the designated office magician.

FUN FACT

Henrik is the designated office magician.

Eugene

Choi

CEO Collab Asia

Eugene has moved over 30 times in his life.

FUN FACT

Eugene has moved over 30 times in his life.

Shea

Crofoot

Controller

Buddy turns 15, today!

FUN FACT

Buddy turns 15, today!

Ashlie

Daubert

Director of Branded Content

Ashlie's idea of a good time is running for a really long time without stopping (She guesses).

FUN FACT

Ashlie's idea of a good time is running for a really long time without stopping (She guesses).

Jacob

Ebel

Editor

The 2016 Warriors blew a 3-1 lead in the NBA Finals.

FUN FACT

The 2016 Warriors blew a 3-1 lead in the NBA Finals.

Kyle

Foley

Senior Product Designer

Kyle used to work with the Lakers.

FUN FACT

Kyle used to work with the Lakers.

Elizabeth

Garcia

Content Manager

Elizabeth is a big gaming nerd who streams on Twitch as Vault_Girl_111.

FUN FACT

Elizabeth is a big gaming nerd who streams on Twitch as Vault_Girl_111.

Ben

Gordon

Manager, Content Partnerships

Ben is a pilot!

FUN FACT

Ben is a pilot!

Josh

Harris

Content Manager

Josh is a Hennessy connoisseur.

FUN FACT

Josh is a Hennessy connoisseur.

Julie

Hoag

Content Manager

Julie cried during the Harry Potter Studio Tour in London.

FUN FACT

Julie cried during the Harry Potter Studio Tour in London.

Jeremy

Cohen Hoffing

VP Engineering

Jeremy has been spearfishing with sharks.

FUN FACT

Jeremy has been spearfishing with sharks.

Emily

Im

Content Manager

Emily has driven over 3 hours for the ’gram.

FUN FACT

Emily has driven over 3 hours for the ’gram.

Brieana

Jordan

Content Manager

Brieana is French. Not by birth, but because she's spent some time there learning about French culture, food, and the country. And no... Brieana doesn't smoke. Smoking is bad for you.

FUN FACT

Brieana is French. Not by birth, but because she's spent some time there learning about French culture, food, and the country. And no... Brieana doesn't smoke. Smoking is bad for you.

Jon

Kusagaya

Graphic Designer

Jon once saved a cat's life after it got hit by a car.

FUN FACT

Jon once saved a cat's life after it got hit by a car.

Jenny

Norton

UI/UX Designer

Jenny loves cats.

FUN FACT

Jenny loves cats.

Allen

Lee

COO Collab Asia

Allen likes to code in his spare time.

FUN FACT

Allen likes to code in his spare time.

Tim

Lyu

Editor

Tim has a mullet.

FUN FACT

Tim has a mullet.

Matt

Maguire

Manager, Talent Partnerships

In college Matt played an unsavory character in a soap opera. He can also talk to animals.

FUN FACT

In college Matt played an unsavory character in a soap opera. He can also talk to animals.

Vy

Mai

Branded Content Manager

As of mid-2018, Vy has seen about 150 different music artists perform live.

FUN FACT

As of mid-2018, Vy has seen about 150 different music artists perform live.

Kevin

Nguyen

Content Manager

Kevin can play the entire Disney Fantasmic show on flute.

FUN FACT

Kevin can play the entire Disney Fantasmic show on flute.

Ariel

Nuno

Senior Content Manager

Ariel learned to sail a 28 foot boat before she learned to drive a car.

FUN FACT

Ariel learned to sail a 28 foot boat before she learned to drive a car.

Yogi

Pacquing

Accountant

Yogi has a literary girl crush on Elena Ferrante.

FUN FACT

Yogi has a literary girl crush on Elena Ferrante.

Saurav

Prakash

Software Engineer

Saurav is addicted to Brazilian jiu jutsu (and secretly to cheap spicy burritos).

FUN FACT

Saurav is addicted to Brazilian jiu jutsu (and secretly to cheap spicy burritos).

Rocio

Ramirez

Partner Manager

Ro once had a very unique internship in the mysterious Easter Island.

FUN FACT

Ro once had a very unique internship in the mysterious Easter Island.

Mike

Romans

Editor

Mike is actually a level 9 Pyromancer.

FUN FACT

Mike is actually a level 9 Pyromancer.

Angela

Rylander

Director of Talent Partnerships

Angela won Best Performance in a short film that was submitted to her university's annual film festival!

FUN FACT

Angela won Best Performance in a short film that was submitted to her university's annual film festival!

Patti

Salazar

Branded Content Manager

17 NBA Championships, 8 World Series Titles, 6 Stanley Cups, 5 Super Bowl Championships, but who's counting?

FUN FACT

17 NBA Championships, 8 World Series Titles, 6 Stanley Cups, 5 Super Bowl Championships, but who's counting?

Jocelyn

Sanchez

Content Manager

When Jocelyn was 8 she participated in Pokemon Tournament in Montebello, California. Jocelyn was slaughtered by a 40 year old man with no shame.

FUN FACT

When Jocelyn was 8 she participated in Pokemon Tournament in Montebello, California. Jocelyn was slaughtered by a 40 year old man with no shame.

Ryan

Slattery

SVP, Production & Development

Ryan was a mediocre child actor, with credits in some of America’s most forgettable movies and TV shows. Heard of “Sleepover”? That’s okay, no one else has, either.

FUN FACT

Ryan was a mediocre child actor, with credits in some of America’s most forgettable movies and TV shows. Heard of “Sleepover”? That’s okay, no one else has, either.

Tsubasa

Takai

Partner Manager Japan

Tsubasa loved Japanese sushi but now California roll is No.1 because he's in LA!

FUN FACT

Tsubasa loved Japanese sushi but now California roll is No.1 because he's in LA!

Bob

Urda

Audience Growth Strategist

Double-jointed in both thumbs. Once punched a zebra. Known liar.

FUN FACT

Double-jointed in both thumbs. Once punched a zebra. Known liar.

Aridae

Van Sickle

Events Coordinator

Aridae once sang "My Heart Will Go On" to an entire studio audience at a Saved By The Bell taping. Mario Lopez hugged her after.

FUN FACT

Aridae once sang "My Heart Will Go On" to an entire studio audience at a Saved By The Bell taping. Mario Lopez hugged her after.

Eric

Wilson

Editor

Eric once choked on a mint.

FUN FACT

Eric once choked on a mint.