Collab is a full service digital studio working with brands and social video influencers to develop multi-platform strategies for digital success. Crafting effective campaigns with the right creative, talent, audience, and social platforms is what our brand strategy team does best.
In a brand ambassador approach, Collab sent several key influencers to Cancun, Mexico to shoot custom content and share posts to promote the grand opening of Breathless Resorts & Spas. Forge Apollo's “Evolution of the Bikini” video featuring Amanda Cerny - went viral in less than a week. The video was featured on Buzzfeed, Cosmopolitan, Harper’s Bazaar, YouTube’s Twitter account and more. With the help of Collab’s influencer content, Breathless Resorts & Spas saw a dramatic increase in followers across their platforms in a week.
For the landmark Comedy Central Roast of Justin Bieber, Collab and Comedy Central teamed up and sent Meghan McCarthy, Vincent Marcus, and Landon Moss to the taping. The Collab network created a series of tune-in Vines that were strategically released alongside the program, instrumenting a viral tune-in extravaganza. 6.5 million people tuned in within the 18-49 demographic and the show garnered 1.3million+ in social mentions.
Collab executed a full-blown Converse channel takeover, covering everything from production to channel management. Collab’s in-house digital studio produced multiple custom Vines for Converse’s Vine channel, expanding the channel by 8000 followers and achieving 1.5 million impressions over the course of the campaign.
To promote its Emmy award-winning show Transparent, Amazon activated Collab influencers to drive #BeTransparent creative content across YouTube, Instagram, Vine and Snapchat. Not only did this successful campaign promote self-love and authenticity, it culminated in 2.2 million engagements and 11.6 million impressions. This level of engagement bolstered audience participation at Amazon’s live activation during the Los Angeles Pride Parade in West Hollywood.
To launch the Ford Mustang's debut in Europe, Ford Europe engaged Collab in a dramatic real-time marketing play during the UEFA Champions League Final. Collab activated key influencers to create custom videos around the 2015 Ford Mustang, driving traffic to Ford's #90Minutes microsite. The custom video campaign was a massive success- Ford sold 500 Mustangs in the first 30 seconds, with over 10K further registrations received during the match.
Boost Mobile needed help reminding the world about the most important day of the year: Mother’s Day. Collab stepped in with a multi-influencer strategy, creating a series of custom Vines and Instagrams with a “Call Your Mom” call to action. This campaign inspired a mother-child mobile connection and drove 5.4 million impressions in a matter of days.
Yik Yak wanted to grow it’s Vine channel and target its key millennial demographic across the platform. By partnering with Collab, Yik Yak launched into the trending stratosphere on Vine. The activation of multiple influencers working with Collab’s in-house production team, promoted the Yik Yak brand and app through hilarious, engaging custom content. Yik Yak’s Vine account grew by 400% followers in 14 days and the entire campaign incited 14.7 million engagements.
Pepsi knew their iHeart Summer KickOff Concert featuring Flo Rida had to attract the attention of people who weren’t able to physically be present at the concert. With the activation of two prominent Collab influencers, Collab initiated a Vine takeover to drive massive audiences to Pepsi’s Periscope and tune in for the epic Flo Rida concert.
International Communications app LINE engaged Collab to help introduce their app to the United States market. Collab activated top influencers in a rapid-fire 360° campaign, driving downloads and engagement around Line, resulting in a half million engagements and a leap from #42 to #18 on the app charts in just four days.
They do it all, and they do it all together. The Eh Bee family proves that there is comedy in every family dynamic. The Eh Bees started on Vine but are also getting millions of views on YouTube and Facebook and are quickly becoming one of the internet’s favorite families.
Brandon Bowen is a jolly 17 year old comedic genius. This small town boy not only creates characters that are larger than life but also spearheaded an anti-bullying movement with nothing more than a pair of plastic spoons or as he calls them “Hater Blockers”. With over 3 million followers and growing, Brandon’s definitely been feeling the love.
He is a lovable dad to Vine stars Evancredible, AJMG and JohnnaMazing. This family man makes raising a family a humorous adventure. He is always making videos with his kids, and let's just say sarcasm runs in the family.
Manon Mathews is a comic, improver, actor, and impressionist with over 2.6 million followers on Vine. Manon’s known for her hilarious characters and she can do Kristen Stewart better than Kristen Stewart can do Kristen Stewart. A highly trained performer, Manon has studied with UCB, The Groundlings, and Second City. She basically has a Ph.D. in comedy.
Ry Doon is one of Vine’s most loyal creators. With his spot on impressions and uncomfortably hilarious characters, it’s no wonder Ry was one of the first comedians to explode onto the internet scene. Originally from Boston and now an LA local, Ry has spent the past year touring his stand up act, performing live comedy Improv, and perfecting his character acting.
Melvin Gregg is an LA based comedian and actor known for his hilarious sketches. He’s adept at telling cohesive stories in just six seconds, often with near professional production quality. Melvin also appears regularly in film and television. Melvin plays a sad little boy in his You Know You Ain't Got No Daddy series. He also plays Black Jesus. Now that's range.
It's hard to be sarcastic and charming at the same time, but for David Dobrik, it’s the name of his game. Spend a few minutes watching his Vlogs and you’ll see what we mean. David is not only one of the biggest talents on Vine, but also one of the fastest growing YouTubers in the game. Next time you’re out and about, keep a look out for David and his Vlog crew!
Former College Football player turned social media entertainer Landon has been a breakout star on Vine from the start. While most would be satisfied with a whopping 4 Million online followers, Landon has his sights set on much more. Whether it be spitting hot fire in the studio or cracking up audiences with live improv comedy, Landon is out to master his craft; a true entertainment legend in the making.
Simply put, Baby Ariel is the Queen of musical.ly. Her next level hand gestures, animated faces and smooth camera moves put most lip syncs to shame. She may even hold a social media record for reaching 10 million followers in less than a year. Music industry execs take note...Baby Ariel and her millions of loyal fan girls can launch singles to the top of the charts. And she’s just getting started.
Social media influencers using their platforms to spread awareness for Teen Cancer America!
Shorty Awards Winners: #NewWords — Produced by Collab and Dictionary.com
For creators looking to do everything from becoming the next big thing on Vine to producing high-quality content...
At its core, our studio is about supporting video creators, innovating on their behalf, and joining forces with them...
Short Sales. Collab sees money in six-second videos...
The LA-based startup is a soup-to-nuts agency for the newly-minted web video celebrity set...
Ready for the Hollywood (erm... technically Downtown Los Angeles) treatment? Sure thing, we’ll call up the Glam Squad. And if you’re looking for a change of clothes, we have a variety of thrift shop quality costumes to choose from including a pair of acid washed jeans and an unforgiving Elvis jumpsuit.
Collab Creators in the Los Angeles area get the keys to our 3,000 sq. ft. fully-equipped digital video production studio.